Why Your Small Business Needs Video

Sure you could throw money away on yellow pages ads, the local paper or radio spots but why? More and more statistics show old marketing methods aren’t working. If you want to reach your target audience you need to ENGAGE them. Your website is the first step, however many websites can be hollow, impersonal and boring. Video can change all that.

A Google/Shopper Sciences study last April showed the average American checked with 10.4 sources prior to making a purchase. This is TWICE as many as one year ago. The proliferation of information and ease of access in a smartphone world mean YOUR small business needs to be actively taking part in the conversation. Web video is an easy and effective way to get in the game.

Calcagno Media makes this process smooth and uncomplicated. Within a few hours we’ll have all the video needed to put together a great profile on your business. This video can be featured right on your website, and linked to on Twitter and Facebook. The best part is: unlike an ad that will run once in the paper, this video will be accessible forever.

Production companies like to charge thousands for this type of spotlight video. We charge a fraction of that. Get in touch with us today to learn about our services, our process and our affordable pricing.