The past several years haven’t been fun for anyone in the business of selling homes. Many realtors have found another line of work. Many are seeing less than half of the business they were in 2008. Some savvy real estate agents have adapted with personal websites, Facebook pages and twitter posts to better show off their featured listings and connect on a more personal level.
These adaptations are a great step as more people are turning to websites and social media in their search for their new home. And don’t be fooled – more people are looking to buy this spring. As the market resurges with prices at their lowest levels and buyers itching for a new place to call home, the real estate agents that are ahead of the technology and marketing curve will gain the most in terms of publicity, business and revenue.
An article posted in Forbes, “This Spring Could Be The Best Home Buying Season In Years,” paints the picture:
Increased demand from buyers has pushed inventory levels 19% lower than they were this time last year, with an estimated 2.43 million homes available for sale. In fact, housing inventory is at a 45 year low nationally right now … Owners have less competition to contend with, compared to the past five years. It also means housing may be inching toward a long-awaited recovery.
Smart realtors will not only see opportunity this spring, but they will lead the wave by closing more homes than their competitors with skill, and the right approach to showcasing their best properties. By shining a spotlight on your featured listings with a video walk-through and profile you can create the “must-see” emotion serious buyers will act on. A cost-effective video that you can share on your website, Facebook, Twitter and even your iPad when you’re out and about around town could generate more interest and more offers than any open house would.