How hard is that? A very simple question, with a very simple answer. Not at all. I'm talking about an introduction video for your website. I just completed my own, and can help you get one too. I've posted my intro video on YouTube and on every page of my website in the upper left corner.
At the very least, something like this gives your website visitors a good idea of who you are and what you sell. You can't make your elevator pitch in person to the dozens of people who find their way to your website - so do it virtually. Not through boring text and a plain photo. Make your compelling pitch on video. It builds trust, or at the least, familiarity.
I've posted the video again below just to give you an idea. A simple video introduction like this will run you only $149 with Calcagno Media, and I can get you the final video within 24 hours. Stop postponing the video pitch and just do it already. If you even make one new relationship because if it, then you've just regained your investment.